GrowthOps Workshop Pre-Registration and Key Takeaway Download

Stickiness, Scale and The Role of Marketing in Creating Value

We put this playbook together to provide you with the strategies and tools for market leadership, fueled by real-time data and personalisation.

Start innovating your marketing and product strategy by aligning full-funnel marketing with the customer journey.

Highlights

1. An approach to unifying GTM and Product Strategy

2. How Marketing and Product can share tools to build personalised customer experiences

3. How to make the voice of the customer more actionable

A peek at what we're covering in the recap:

How do you align full-funnel marketing with the customer journey?

💡 1. Aim to shorten the path through the 3 Moments of Value key in CX.

💡 2. When we asked you during the poll, Acquisition came out as the top key job-to-be-done. But with retention data serves as the basis for acquiring more and better leads.

💡 3. Real-time marketing lets you test strategy and implementation, then refine them with leading indicator funnel metrics.

💡 4. Strategic marketing can close the loop for the company by finding product-market fit

Stickiness, Scale and The Role of Marketing in Creating Value

Download the Key Takeaways