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GrowthOps Pte. Ltd.
Strategy & Creative | Growth Marketing Services | Experience Design & Technology | Coaching & Leadership
We put this playbook together to provide you with the strategies and tools for market leadership, fueled by real-time data and personalisation.
Start innovating your marketing and product strategy by aligning full-funnel marketing with the customer journey.
Highlights
A peek at what we're covering in the recap:
How do you align full-funnel marketing with the customer journey?
💡 1. Aim to shorten the path through the 3 Moments of Value key in CX.
💡 2. When we asked you during the poll, Acquisition came out as the top key job-to-be-done. But with retention data serves as the basis for acquiring more and better leads.
💡 3. Real-time marketing lets you test strategy and implementation, then refine them with leading indicator funnel metrics.
💡 4. Strategic marketing can close the loop for the company by finding product-market fit