GrowthOps

21 June 2022 | 5PM SGT/ 2AM PDT/ 10AM GMT

Co-Designing Meaningful Growth Programs with the
C-Suite

A playbook for better aligning marketing with business strategy

 

83% of CEO’s are looking to Marketing to drive growth. New features ship frequently; product roadmaps move so quickly that 2 year product builds are now a thing of the past. How can marketing support the C-Suite with customer experience that drives revenue?

In this workshop, we will discuss how to

  1. Connect your company’s business model to your retention and acquisition priorities
  2. Consolidate the voice of the customer to maximise data-driven decision-making
  3. Select your 2 best primary acquisition channels when launching; using the Business Model Canvas

We’ll bring examples from Finance and Fintech to ensure that you’re ready to apply these insights immediately.

 

Save Your Spot!

About the Speaker

 

David Isaac (3)

David Isaac 
Chief Growth Officer

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David Isaac has been supporting the modern CMO and CPO across the challenges of product-led growth, working backwards from understanding what delight looks like to a customer and then isolating unmet needs to create top-quartile growth engines. He brings experimentation, product strategy, disruptive innovation theory and customer insight to his work with retention, monetization, growth and new product launching.

Across 16 years of business design and product management, David has held various roles supporting corporate digital transformation, corporate strategy and intrapreneurship, through to strategy deployment. The roles have included building a multi-sided marketplace; business model innovation for Samsung Product Innovation Team; being employee #1/ EY ASEAN Digital Innovation Co-lead; consulting for a luxury Swiss watch brand, driving experimentation with enterprise & high-growth new businesses in various capacities including as General Manager, Head of Product/ corporate strategy roles at B-round/ seed-funded startups, as well as a modest exit from growing a traditional SME by 450%.

In his spare time, David is a caffeine-fuelled IF/ Ketogenic biohacker, has an obsession with horology and driving, and is a proud husband and parent to 2 kids.